SEO optimization tips
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
This increased search engine visibility will ultimately attract more visitors to your website then hopefully purchase more of your products, take advantage of your services, become a client, or simply enjoy more of your content.
Here are five quick SEO tips
1. Improve your site speed
2. Optimize for mobile
3. Delete thin content
4. Ensure all your images have alt text
5. Review your site structure and internal linking
1. Improve your site speed
Site speed is most important for a lot of reasons now a days. People will tend to leave if a site takes longer than few seconds to load. For the speed optimization please refer article speed optimization tips for more information.
2. Optimize for mobile
Now a days mobile has overtaken the place of desktop computers. So you must require a site that will work friendly in desktop computers as well as mobile.
While using POFO theme, you do not need to worry about this. We have designed the theme in such a way that it will change the layout according to size of the window. So your site will work great in desktop, tablet and mobile. Look at the example shown below.
1) Page look in desktop
2) Page look in tablet
3) Page look in mobile
3. Delete and redirect thin content
If you have any in your site that contain less than 300 words and that too not providing clear and useful information to user then it is called thin content.
The reason we want to delete thin content is that it doesn’t provide any benefit. If you think of your site as a farm, and Google’s “SEO juice” as your farm’s water, you want the water going to the right places.
If you have a lot of dead weight pages, you’re basically watering dead plants. Instead, uproot those plants and keep your water going to the plants already performing well, so they can perform even better.
4. Ensure all your images have alt text
WordPress makes it very easy to give the images you use in your content titles and descriptions. Depending on your theme of choice, this meta information might not immediately be visible to your visitors, but the search engines and their crawlers will make use of these image tags to get a better idea of what topic your content is on.
5. Review your site structure and internal linking
Site structure is very important for google SEO. Google gives the highest ranking authority to those pages in your navigation, since they are linked to from essentially every page on your site.
Remember the farming analogy discussed above? Adding internal links to important pages is like adding another stream of water to that crop. The more internal links, the more water it gets.
Let’s say your site has 5 pages called A, B, C, D and E. A has the internal links to B and C. No page got internal link to the C and D. Now google finds page A and sees internal link to B and C but it do not has any way to reach out to the C and D though it has important content.
Plugins For SEO
WordPress is extremely well-coded which is why many call it SEO friendly. But the real SEO benefit comes from WordPress plugins ‘WordPress SEO by Yoast’. This plugin is by far the most complete SEO solution that is available for WordPress.
POFO is compatible to work with this plugin. You can add this plugin from within WordPress.
How to install and set up Yoast SEO on WordPress?
Please refer below link for more information.
https://kb.yoast.com/kb/installation-guide-for-wordpress-seo/
How to use the content & SEO analysis of Yoast SEO?
Please refer below link for more information.
https://yoast.com/use-content-analysis-yoast-seo/
